Raising awareness. Funding solutions. Changing lives. This is what the Product (RED) initiative has specialized in since 2002. Tonight’s Sotheby’s auction in New York is no exception. Jony Ive & Marc Newson’s (RED) Auction will sell 44 unique items designed by the pair to fight the AIDS/ HIV epidemic in Africa. While the United States has had its own healthcare problems, epidemics like the AIDS scourge, should remind us how lucky we are as a nation. All proceeds from Jony and Marc’s auction will go toward Bono’s (RED) initiative. I am truly impressed with the artistry and philanthropy involved in this project. I have always admired both designers and the collection they have created for this fundraiser is exceptional. While the products being sold at auction may be out of your price range, you can shop (RED) and buy less expensive items. 100% of your purchase will fund humanitarian efforts to fight AIDS/ HIV.
